You Cook, We Serve!

We believe that starting a lifelong love of food and being healthy begins with the simplest and most natural way – from a parent's plate to a baby's feeder. So we design & source the nicest silicone tableware for babies and parents.

It is our mission to help babies and children enjoy their time at the table by making eating fun, easy and mess free.

To help parents worldwide to get off to a SOLID start with their babies at mealtimes without the added stress of creating a mess! The key to your baby's development is STILL being worked on by your little one as they learn new skills

100% handmade soap bar


Safe & Environment friendly

We know you want the best start to your child's lifelong love of food and health. We know you want simple, safe and convenient ways to feed your baby and eat with them. And so do we. From our dinnerware to our mug, we've got everything you need for a happy meal with your baby!

Our line of silicone tableware is a fun, colorful, and innovative line that encourages independence. We believe that mealtime is an opportunity to connect with family, share joy, and strengthen bonds. Therefore, we are committed to offer 100% food-grade and BPA-free silicone tableware items that solve mess problems for parents during mealtimes.


“If you are not embarrassed by the first version of your product, you’ve launched too late.”

I had always wanted to create and offer children products even when I was still working as an early childhood educator in New Zealand.

After the birth of my daughter, we created Lion The Label and offered children silicone tableware as they were not available on the market at the time.

From my experience as an early childhood educator with a passion in nutrition, I wanted to offer a range of children silicone tableware that helps families work towards successful mealtimes.

meet the founder